Media Relations Agency in Australia
Podium Group is an Australian media relations agency helping sporting organisations, events, athletes and brands secure credible media coverage and manage reputational moments with confidence.
We work directly with journalists to place stories that matter — and to ensure clients are prepared, positioned and protected when media attention intensifies.
Strategic Media Engagement That Delivers Coverage
Strong media relations isn’t about volume — it’s about relevance, timing and trust.
From major events and campaigns to day-to-day media engagement, we leverage established journalist relationships to secure meaningful coverage and maximise the impact of every media opportunity. Our work is targeted, strategic and aligned to your broader communications objectives.
If media coverage is important to your organisation, a clear strategy makes the difference.
Proactive and Reactive Media Management
We support clients across both planned announcements and fast-moving, reactive media situations.
Our media relations services include:
- Media strategy and planning
- Proactive media pitching and story development
- Media releases and briefing materials
- Journalist liaison and interview coordination
- Reactive media and issues management
Spokesperson preparation and media training
When situations escalate, we act quickly — providing calm, strategic advice and clear messaging under pressure.
Who We Work With
Our media relations support is designed for:
- Sporting organisations and governing bodies
- Major events and championships
- Athletes and high-performance programs
- Brands operating in sport and events
We understand the scrutiny, time pressure and public interest that come with sport and high-profile events.
Why Podium Group
We bring senior-level media experience and a deep understanding of the Australian media landscape. Clients engage us for practical advice, trusted journalist relationships and communications support that stands up when it’s tested.
Whether you need ongoing media relations or short-term support around a critical moment, we adapt quickly and work as an extension of your team.
If you have an upcoming announcement, event or media issue to manage, we’d be happy to talk.
Contact Podium Group to discuss media relations support tailored to your organisation.
Need support at short notice? We’re available for project-based or event-specific media relations.