PODIUM GROUP is a sports PR Agency in Australia.

Podium Group is an Australian sports PR agency delivering strategic media relations and communications support for sporting organisations, governing bodies, athletes and brands operating in sport.

We help sport cut through crowded news cycles with clear narratives, strong media relationships and coverage that builds credibility with stakeholders, fans and partners.

Sports Public Relations Services

- We provide end-to-end sports PR support, including:
- Sports media relations and press office support
- Strategic communications and messaging
- Major announcements and results-driven coverage
- Athlete media management and spokesperson support
- Crisis and issues communications

Content creation for digital and social channels

Whether you need ongoing media relations or support around a key moment, we tailor our approach to suit your sport, audience and objectives.

Who We Work With

- National and state sporting organisations
- High-performance programs
- Professional and emerging sports
- Athletes and athlete representatives
- Brands aligned with sport

Why Podium Group

Sport moves fast — and so does media. We bring senior-level communications experience and a deep understanding of how sport intersects with news, public interest and reputation.

Our focus is on practical strategy, clear messaging and securing media coverage that actually matters.